Yusuf Dohadwala
Founder & CEo
India
Yusuf possesses a postgraduate degree in business administration. In 2001, he started a marketing, publishing and branding agency called Peppermint Communications. In 2005 he created Inner Secrets - a publication for the B2B segment. In 2010, Yusuf was the key catalyst in the formation of the Intimate Apparel Association of India (IAAI). The IAAI is globally accepted as platform that unifies entities, organises events and creates a channel for transparent communication and knowledge sharing.
With INTICEDE BSD , Yusuf provides his vast experience and knowledge for the benefit of the intimate wear trade that needs a turnkey buying and sourcing provider of raw material, finished products and design consultancy.
Eva Zhao
Director
China operations
A seasoned professional and entrepreneur having over 25 years of experience in Sales, PR, Client Servicing, Production Management and Sourcing. Eva has worked with several Lingerie & Underwear Companies in Korea, China, Vietnam and India.
At INTICEDE BSD , Eva brings the exuberance of experience and strength of her strong network in the Underwear City of China.
Farheen Khan
Merchandising &
Sourcing
Farheen has a bachelor’s degree in mass media and has been professionally involved in public relations, communications, marketing and client servicing. She has a penchant for interacting with people- something indicated by her interest in communication, and the fact that she opted to enter the Client Servicing World.
Farheen brings her vivacious persona, communicative skills and creative streak to INTICEDE BSD , taking on the important role of handling internal and external communication.
About Us
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WHO WE ARE
“The best way to predict the future is to create it.”
The name INTICEDE BSD is derived from the term ‘intercede’, which means to represent or act on behalf of someone.Typically that is what a buying and sourcing house does. The first half of the name pays homage to the intimate apparel industry, which INTICEDE BSD aims to serve.
Formed in 2016, INTICEDE BSD commands a rather nascent presence. That said, it has already added a number of firsts to its credit. It is the first buying, sourcing and design consultancy house for intimate apparel in India. It also is the country’s first ever provider of turnkey solutions and end-to-end requirements, in the buying and sourcing sphere. The cerebral strength behind the company surmised that there was an imminent need to provide intimate apparel sourcing in India, apt raw material and innovative design skills. This served as a precursor to consultation, discussions and finally the decision to create INTICEDE BSD - buying and sourcing agents for intimate apparels brands in India and abroad.
While INTICEDE BSD is intrinsically an Indian company, its aspirations don’t recognise any boundaries and borders. The company also provides key solutions for international intimate wear brands looking at sourcing raw materials or finished products from India.
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OUR OBJECTIVES
“It isn’t only about ideas. It is about making ideas happen.”
INTICEDE BSD’s objective includes the single-minded goal of emerging as the leading buying, sourcing and design consultancy company across the intimate clothing firmament. The company will provide key buying and sourcing solutions to Indian and global companies for lingerie, underwear, swimwear, sleepwear, loungewear, shapewear, activewear and other hosiery products.
INTICEDE BSD also possesses the objective to help intimate wear brands, retailers and manufacturers in the sourcing and buying of fabrics, trims, elastics, accessories, machineries, and more from across the globe.
Another key objective of INTICEDE BSD is to accelerate the export of intimate apparels and related raw materials from the country, under the ‘Make in India’ initiative of the Indian government.
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Mission
“Never give in to what overwhelms you. Never give up.”
INTICEDE BSD’s mission is to provide the Intimate Apparel Industry with one stop solution for buying, sourcing and designing of Intimate wear products and related raw materials, while offering best market quality products and services at competitive prices.
Vision“Perseverance is what separates success from the lack of it.”
INTICEDE BSD envisions to be the most sought after buying, sourcing and design consultancy house by implementing processes that are uncompromisingly ethical, sustainable and transparent. We believe in empowering, respecting and valuing our customers, suppliers, employees and partners. What we gain from that is the unshakable trust reposed in our organisation that will help us excel in this endeavour.
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OUR values
“Being undeniably good with your work is the best substitute for marketing”
- Adhere to high ethical standards that exceed the expectations of our customers.
- Provide equal opportunities for all employees.
- Encourage innovation and be open to change.
- Ensure a safe and healthy working environment for everyone.
- Abide by all laws and regulations set by both our customers and the government.
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THE INTICEDE BSD ADVANTAGE
“The best reason to start a business is to cause change.”
INTICEDE BSD possesses a well-equipped and qualified design and research team that not only helps intimate wear brands in developing new products and collections, but also gauge the rub of the green by keeping a keen eye on domestic and international consumer trends..
We are a one-stop-shop providing complete sourcing solutions globally, managing each step in the global supply chain process for major intimate wear retailers and brands and manufacturers
As India’s leading Intimate apparel sourcing, buying and design solutions provider, we possess the market intelligence, industry experience and technical expertise to help domestic and global brands build and grow their businesses while we address their key pain-points. We also understand the vitality of cost-efficacy and thus specialize in delivering world class solutions at competitive prices.